Analyzing Images

30 Sep

This week in class we analyzed and talked in detail about a range of images.  We looked at pictures of President Obama, natural habitats, historical events, and more.  We learned how to analyze images by looking for certain aspects of the picture.  First, we looked at what stood out in the forefront of the image and what was considered to be the primary theme of the image.  By discovering this, we could more easily determine what the creator of the image was trying to portray with his work.  The angle at which the image was taken affected the orientation of the image as well.  If the focus of the image, such as a person, is large and above the middle of the image, this suggests a powerful, strong figure that we look up to.  If the man is eye level, this suggests a person who is approachable and equal to the viewers.  In the images of President Obama, he is front and center in the image and the emphasis is on him and his body language.  In one image, he is lounged back in a chair at his desk.  His body language and the pictures of his family on the desk attempt to portray Obama as an approachable, kind, and humble leader.  On the other hand, we analyzed another image of Obama where he has a stern facial expression and isn’t looking directly at the camera, portraying him as a serious, powerful, and stern leader.

Another type of image we discussed in class this week was the advertisement.  Similarly to the images before, we looked to see what was the focus of the image to discover what the purpose of the advertisement was.  Some advertisements use large words with bright colors to emphasize the name of the product being advertised while others may use a recognizable person in the foreground to grab the viewer’s attention. There are two main strategies that all advertisements use: the mirror effect and window effect.  The mirror effect refers to way advertisements mirror the self image of the audience where they feel they are part of the crowd the advertisement relates to.  The window effect provides visions of the future of what what will happen if you buy the product being advertised.  Effect use of these strategies can really lure customers in to buying a product.

 

 

 

 

I chose the image above because it is simple but straight to the point and effective.  Nike uses the slogan “Just Do It” in a lot of their commercials to emphasize hard work and no excuses.  In this image, the emphasis on a poor Indian boy in the slums represents the idea that if the boy in India “can do it”, than anyone can.  I chose the video because it uses the strategy of using two celebrities to promote the company, and it also is the funniest commercial on television.

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